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13 Steps To Choosing Your Business Domain Name In Nigeria



Steps To Choosing Your Business Domain Name In Nigeria


domain name is an identification string that identifies a website. Rather than making people type in an IP address whenever they want to access a certain web page, websites are instead assigned easy-to-remember character called domain. Choosing a domain name can often be a frustrating and challenging. Nevertheless, with a little creativity it is possible to choose a great domain name that will make you proud for years to come.

Below are 15 steps to getting started when choosing a domain name for your business in Nigeria.
⇒ KEEP IT SIMPLE AND STRAIGHT

Use of long abbreviations, hyphenated words or numbers is very distracting.

 IDENTIFY THE GOAL OR TARGET OF YOUR BUSINESS/ WEBSITE

Making sure your domain name is in line with the services and the business you want to go into, is one way you can be visible online.

⇒ MAKE IT APPEALING
Your website domain name should be unforgettable, captivating and memorable. It should be something that a potential customer could fully internalize, remember, and pass along.

⇒ KEEP IT TO A HANDFUL OF WORDS
Your domain name should not be lengthy or wordy; it should be something a potential customer will type in very quickly. Obviously, the shorter your name, the easier it is to remember.

⇒ MAKE IT PRONOUNCEABLE


It’s very important to check if your business domain name can be literally pronounced when choosing it. 

⇒ CHOOSE YOUR EXTENSION
The .com domain is by far the most common but sometimes it might be difficult to get the .com domain for your business because it's been around for so long. Here are some other top domain names and how they are often used.

 Steps To Choosing Your Business Domain Name In Nigeria
  • .info: informational sites
  • .co: an extension for companies, commerce and community
  • .me: personal blogs, resumes or personal websites.
  • .net: technical or internet infrastructure websites.
  • .biz: business or commercial websites.
  • .org: non-commercial organizations.
  • .edu: educational websites

 
PUT IN YOUR GEOGRAPHICAL LOCATION
If you intend to serve only one geographic location then you can go ahead and add it to your domain name, or use it instead of your brand. This will make it more likely for the people within that location to click on your site. E.g (abatailors.com)


⇒ USE YOUR BUSINESS IN YOUR DOMAIN NAME
The goal of this step is to help a business create a domain name that will stand on its own, not one that requires a large advertising budget to promote.
The best practice is to name your industry in the domain you choose. This not only helps customers identify immediately with your product, it will also help search engine optimization as users type that keyword into their browser.

⇒ DOMAIN AVAILABILITY
As you’re coming up with your business domain name, check to make sure it’s totally available and unique.

⇒ MAKE IT EASY TO REMEMBER

Stay away from plural words unless you can get both the singular and plural domain name. If you only get the plural, you may lose traffic to someone who registered the singular form. Also, if the “perfect name” is already taken, it is tempting to add “my,” “the” or “your” to the beginning. This can cause a less professional look and you may end up losing some traffic to your competitor without these modifiers in their name.


⇒ RESEARCH YOUR COMPETITION
Knowing what your competition is doing in the way of domains is a pretty simple task to complete.  Find several of the most popular of your competition and note their domains. This process will help you determine what is available as far as domains go, and it will also help you find a way to be unique.

⇒ MAKE IT OBVIOUS
When visitors click on your website’s domain name and can easily perceive or understand what kind of business you run, then that’s a big positive for your business domain name.

⇒ MAKE SURE IT’S WHAT YOU LOVE
This is your brand, your website. Be sure it makes you proud. If it doesn’t give you pride then keep on brainstorming and go through these steps again. Keep brainstorming keywords and creative branding words. Eventually, you will stumble upon something that excites you.


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