NIGERIAN MUSIC INDUSTRY ROCKING IN BILLIONS



Sound Sultan, pop singer, on Friday disclosed there is so much money in the entertainment industry.
According to him, the financial potential of the industry were non-quantifiable.

In his word...
"I’m very happy that this industry has gradually taken its rightful position.
"I’m sure in the music industry we are raking in billions every year, which is not a joke.
"It is quite remarkable that the sector is such a bankable industry.
"We were just there, trying to break through to the ears of the people in Nigeria. We were competing with foreign content massively--the foreign content was 80 per cent, and we were 20 per cent.
"The music industry I knew way back was struggling. It was not even considered in the scheme of things.
"Now, even parents are advising their kids to go into music. They now understand that music is a business.
"It is a multi-billion dollar business that you can’t even joke with,’’ he said.


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