BROADCASTERS IN AFRICA URGED TO DEVELOP QUALITY CONTENT - BUHARI



 President Muhammadu Buhari yesterday urged African public broadcasters to develop rich content in order to be a catalyst for growth.
The Federal Radio Corporation of Nigeria (FRCN) and the Nigerian Television Authority (NTA), are the official hosts of the 9th AUB General Assembly.
He spoke at the opening of the 9th African Union of Broadcasting (AUB) General Assembly in Abuja.

He said: ”Broadcasting is not just about equipment, and technology is not an end itself but a means to an end. There has been too much focus on equipment without massive investment of time and resources into content.”
The President, who was represented by the Minister of Information and Culture, Alhaji  Lai Mohammed, said public broadcasters in Africa should use the power of their reach to invest in quality content for the viewers, saying that in the “media industry, content is king.”



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